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We have all received emails that have simply been forwarded in outlook that when the email arrives it has lost most of its design formatting or the email client fails to render the email as it should... [read more]

An on-line subscription form is a great tool to use in order to grow your subscriber base. [read more]

We all know that spam is on the increase, spam engines protect us from the scourge that is SPAM, but how many of us know what the definition of spam really is? [read more]

Always test your HTML messages in all major email clients i.e. Yahoo, Outlook and Gmail amongst others. Various email clients will render your message differently according to HTML coding, layout and image policies [read more]

Use easy to read newsletter layouts, so that subscribers can easily navigate your message without difficulty. In the case of an extensive newsletter it's advisable to use a table of contents that highlights articles in the current issue. [read more]

As you may realize subscribers receive an abundant amount of email communication so in order to receive high read and response rates, determine the right day and time to send out your message. [read more]

Newsletters that contain articles that are longer in length, should be made shorter with read more links to the content that lives on your website. This will aid the discovery of additional content or in the case of a sales exercise expose subscribers to your product range, company profile and additional information. [read more]

Most pMailer clients capture additional data other than email addresses that can be used to either personalise or target messages to people with similar characteristics for e.g. Red Wine tasting evening in a subject line should only be sent to subscribers that prefer red wine. [read more]

Use subjects lines that will give the subscriber a reason to open your message. [read more]

Most people scan the “from” name and “email address” to determine which messages they are going to read or delete. [read more]