Blog

pMailer has an online editor, which we often refer to as a “WYSIWYG” expanded “What you see is what you get” editor. This text editor allows clients to do a whole lot more than one might think at first glance? The editor allows clients to: [read more]

Regardless of where or who develops your HTML newsletters be they savvy web developers or internal HTML capacity, one needs to remember that you are no longer generating HTML for intelligent web-browsers like IE8 and Firefox. [read more]

Interestingly many people subscribe to a newsletter but regularly do not read these emails. [read more]

What I mean by keeping it real, is that the email you send should be in accordance with what people expect to receive. [read more]

This is a well known tip, and with only around seven seconds to capture your readers' attention, you really can't waste time on long wordy sentences and superfluous content. [read more]

With image blocking by email clients and anti-spam engines on the increase, many of our customers have been looking for alternatives to linking web based images in their HTML emails. [read more]

Microsoft have just confirmed they plan on using the crippled Word rendering engine to display HTML emails in Outlook 2010. [read more]

Are you using ubsubscribe links to allow your clients to simply and easily click on a link to be removed from a lists? I am pretty sure you are, so this week a few obvious tips. [read more]

Personalisation fields give your email newsletters that personal touch. This is achieved by addressing a subscriber by their “name” for example. See below how personalising your email with “name” amongst other fields can be done. [read more]

Following best practices will tip the delivery scale in your favour, by doing so you increase the odds of your emails getting through those troublesome spam nets. [read more]