Blog

What most people in my situation do is "Google" the name of the image they are looking for and reference the image location in the HTML... this can become problematic though. Many images that Google indexes could be copyrighted, and if you are caught using them it could turn ugly... [read more]

Josh was quizzed about the state of Email Marketing in South Africa. [read more]

September seems like a great month to me to send a refresher on how to create HTML templates that won't get mangled by email clients for the rest of the year, many clients begin enhancing their campaigns around this time of the year with revised templates and campaigns, here are ten tips to try this september: [read more]

Practicing permission based e-marketing is not easy without an effective list growth strategy. This week we look at some basic techniques to adopt [read more]

pMailer Enterprise vs. pMailer Standard, Dedicated vs. Shared, What is the difference and which one makes sense for my email marketing requirements? [read more]

With V3’s beta launch approaching fast we could not wait to start showing off a bit of what is coming. pMailer has a brand new look feel and it looks great! Just look at that new dashboard and menu! Clients are sure to enjoy the cleaner more intuitive designs and layouts. [read more]

Email marketing - even in times of recession it remained a top investment priority for 2009 with 65% of the sampled companies planning to spend on the medium. This was behind search marketing and above social marketing, according ReadWriteWeb. [read more]

Email Marketing is mainly used to inform, drive traffic and perform as a sales tool. The question in every marketer's mind is: "Does email marketing as a medium achieve a high return on investment ? " [read more]

Gmail have implemented unsubscribe facilities where if you mark an email as spam and you would like to unsubscribe, Gmail will communicate this to the sender on the receipts behalf. [read more]

One of the more common debates in email marketing is whether to increase or decrease email frequency, and which option gives the best results. [read more]