Blog

Building good relationships and trust is one of the most important aspects in email marketing. The relationship starts off like any other relationship, greet your new customers and set up expectations for the relationship. [read more]

We spend an immense amount of time building and acquiring our databases, making sure readers are opting in to receive information from us. We should also make sure that we retain our databases. [read more]

Have you ever felt a little out of your "comfort zone" in an email marketing discussion? Rest assured, you are not alone. This week we have selected 5 basic email marketing terms that we feel everyone should know. [read more]

Most mail servers implement spam filters to ensure spam does not get through. Spam filters read your emails, and look for similarities with known spam. [read more]

Set up an email marketing checklist to help you overlook important aspects of your campaign: [read more]

Why do we subscribe to newsletters? We subscribe because we have a certain expectation from newsletters. We want to receive content and information that is relevant to us. [read more]

If your company doesn't already have a blog shame on you! Click here to find out more about blogs. Moving on though, blogs really are fantastic way to build communities while exposing people to your brand, but be careful not to use your blog as a selling platform as this not conducive to healthy blogging environment. [read more]

Firstly let's clarify what is a Double Opt-In process so that we are all on the same page. Wikipedia's explanation is as follows: [read more]

"Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. " [read more]

Video has quickly become one of the most attractive alternative mediums in delivering content on the web. So, we all know that email is an effective traffic driver to your online real estate..Right! [read more]