Blog

We often get asked: "How do I start growing a permission - based email list?”. There are various ways of growing your own permission based email list. [read more]

How you treat images in emails can really make or break a campaign. We regularly still encounter errors with images in emails and thought we will supply tips on the use of images within email communications [read more]

We have secured a 20% discount for all pMailer clients to attend this seminar. This seminar will assist in gaining legal perspectives on email marketing and sending newsletters. [read more]

We tend to be very involved with the preparation of our emails before we send them. We need to be as involved with the evaluation after we have sent our emails as well. [read more]

The ultimate secret for email design is to keep it simple. So often your design looks immaculate, yet once it arrives in your inbox, it displays distorted. The reason is because the email client does not support your email. [read more]

So often we tend to forget that email is a two-way communication. We're all comfortable receiving and responding to email every day. Email marketing communications should be no different. [read more]

We often forget how many opportunities hang on a single email: a new sale, a new business relationship, an important proposal, customer loyalty and many other things. [read more]

Don't overdo it: If there are too many colours competing for attention (or too much of one colour), the messaging impact can get lost. [read more]

When subscribers are continuously not responding to your mail, they get classified as inactive subscribers. Eventually every email marketing list contains a group of inactive subscribers, those who aren’t opening emails but haven’t yet unsubscribed. [read more]

A frequently asked question we are regularly faced with is: “why are subscribers not responding or reading my email?” Most of these reasons go hand in hand with the reasons that prompts unsubscribes such as: receiving too many emails, hard selling, lack of valuable information and misleading information. [read more]