Blog

We decided to get back to basics and focus on understanding bounces as we have notice that certain email users are still unsure of the differences between a hard and a soft bounce. [read more]

It is great to have your users share your email communication on their Facebook or Twitter pages and even though these two channels can work very well together, a few aspects need to be considered before integration is implemented. [read more]

We cannot write enough tips on permission based communication. We should all work together to legitimise the email industry. We came across “The 6 C’s of permission” and thought we would share this with you: [read more]

We often get asked: “when is the best time and or day to send my email?” We pay close attention to our content, subject lines, calls to action and targeting, but sometimes a lack of response is simply a matter of timing. [read more]

We are all very good at determining metrics on specific communications however we need to look at our metrics over time as well. [read more]

We often get asked: "How do I start growing a permission - based email list?”. There are various ways of growing your own permission based email list. [read more]

How you treat images in emails can really make or break a campaign. We regularly still encounter errors with images in emails and thought we will supply tips on the use of images within email communications [read more]

We have secured a 20% discount for all pMailer clients to attend this seminar. This seminar will assist in gaining legal perspectives on email marketing and sending newsletters. [read more]

We tend to be very involved with the preparation of our emails before we send them. We need to be as involved with the evaluation after we have sent our emails as well. [read more]

The ultimate secret for email design is to keep it simple. So often your design looks immaculate, yet once it arrives in your inbox, it displays distorted. The reason is because the email client does not support your email. [read more]