Blog
The 6 C's of permission
Date:16 Jul 10
We cannot write enough tips on permission based communication. We should all work together to legitimise the email industry. We came across “The 6 C’s of permission” and thought we would share this with you:
Consent: A person consciously agrees and gives permission to receive your email communication.
Choice: Give your subscribers choice on the communication they want to receive.
Clarity: Ensure the sign-up process is straightforward and simple.
Confirmation: It is good practice to acknowledge and verify the sign up process.
Control: Give your subscriber the option to opt out at any time should they want to discontinue receiving your email communication.
Confidence: The sender of each communication is clearly and honestly identified and the communication is not misleading in any way.
These “6 C’s of permission” is a good guideline to follow to ensure you are complying with email best practices.
