Blog
Post Campaign Checklist
Date:04 Jun 10
What to do after you send your email campaign
We tend to be very involved with the preparation of our emails before we send them. Previously we looked at an email campaign checklist, assisting in the preparation of your mailshot before you send your email communication. We need to be as involved with the evaluation after we have sent our emails as well. Determine how to benchmark your mailshots and compare them to previous campaigns.
- How many emails failed to be successfully delivered? If an abnormally high number of emails bounced, read through the bounce messages to find out why.
- Did readers log a complaint? Why?
- Are certain lists more active than others?
- Did readers click on the links you wanted them to click on?
- How many readers normally unsubscribe from each of your campaigns? Did this campaign result in more or less unsubscribes than usual?
- Do you know why your readers are unsubscribing?
- What was your open rate for this particular campaign, and how does this compare to your “normal” open rate? Did anything change? Why?
- Is there any particular day/time that seems to work best for your campaigns?
